Kisano’s crops are powered by hydroponics, which allows them to grow without soil, pollution or pests. The result is clean, tasty food that people love, free from contamination. Kisano grows their crops in India. Vertical farming is the practice of producing food in vertically stacked layers. It returns farmland to nature, helping to restore ecosystem functions and services. The brand name Kisano, comes from a Hindi word which means farmer. We wanted to depict the processes that a modern hydroponic farmer uses for crop cultivation and so, this identity illustrates the ecosystem of hydroponics and vertical farming. It shows the use of water, minerals and a sustainable growth environment to produce crops year round, without waste while restoring the ecological balance.
A series of supporting icons are created for web and print applications, which focus on the different product categories that are produced under this name. Kisano’s graphic language creates consistency across a broad range of platforms, allowing for more flexibility in the future development of the brand.
www.kisano.in | @kisano_india