Bareball makes natural energy balls, which are a delicious on-the-go snack, free of dairy, wheat and refined sugar. It started with the intention to enable people of all ages and activity levels to enjoy a long and healthy life. Underwhelmed with the gap in the market where natural, healthy snack solutions were concerned, Bareball is convenient, easy on the pocket and full of nutrients that would satiate and give you the energy to fuel a workout or get over the post meal slump.
From the start, we focused on developing the name, brand strategy, identity, website design, and unpacking experience that evokes excitement to consume this bite sized burst of flavors. We created an identity that speaks in a way that both children and adults could relate to, exploring both language and icons. We chose to embrace these natural products that provide for different parts of the body. A sense of energy and fun was added through vibrant colors and bold graphic patterns that come to life across all touch points. From flavor names to a library of icons, the Bareball graphic language creates consistency across a broad range of platforms, allowing for an exciting flexibility in the future development of the brand.
www.bareball.in | @ilovebareball