Ruk

SERVICES

Brand Development
PACKAGING DESIGN
Print Collaterals
DIGITAL COLLATERALS
ART DIRECTION

Ruk Living is a lifestyle brand that is made by creatives for creatives. Ruk: A derivative of Rukmani, which was the name of the founder’s grandmother’s fashion boutique in Bombay, was started with the intention of serving up good vibes to get through 2020. Their first collection consists of hand-rolled bamboo incense made in India. Keeping in mind the origin and story of the name, the brandmark was created using the characteristics of the “Hindi” type. The packaging is minimal and modern staying away from the softer pastels which are often seen in this industry. It uses contrast colors that are based on the scent names.
www.rukliving.com | @rukliving

Photo: Porus Vimadalal | Art Direction: Prayag Menon